Posts Tagged ‘build relationships’

Puppies are the new Social Media (Pt.1)

January 4th, 2012 by Chris Rudden

 

Romeo and Juliet can teach us a lot about Social Media 

(Tweet Me)

But, before you test my Shakespeare knowledge, I am talking about Jon’s new puppies, Romeo and Juliet  =========>

 

Romeo, Juliet, and Social Media 

(intro by Jon Bey)

I have often heard that the answer to your question is usually right in front of your face. The secret of course is figuring out what that question is. Well as things happen sometimes, my question appeared at the end of business meeting in mid-December.  I was asked if I wanted the perfect Christmas gift for my children – a puppy.

The answer was yes, we had actually been looking for a puppy, and the timing was right. The real shock was when I realised we were going home with two puppies, not one. My daughter instantly named the black, girl puppy Juliet, and the golden boy soon after inherited the name Romeo, which seemed to fit perfectly.

Once the puppies were home, and we started preparing the home, and ourselves, for the upcoming adventure; I soon recognised the similarities between the lessons we were going to teach our children about puppies, and the lessons we teach our clients about Social Media.

 

Puppies are the new Social Media 

(Tweet Me)

Puppies are new, exciting, fun.

Puppies are somewhat unknown. What makes them tick? What will they do next?

They are soft, warm, and fuzzy. Always playful. Always up for cuddles. Puppies are quite simply one of the easiest things to fall in love with.

Puppies lick and/or paw you when they want something. Sometimes they just bark; possibly warning you of some impending danger, someone lurking outside; or maybe they are just wondering where you are.

Puppies are ‘Man’s Best Friend’. They are always there for you, always ready to say hello, always ready for a walk, ready for some pats, ready to give back love.

Puppies are considered by many to be ‘more social than other pets’. They participate in your life. A source of wonder. A conversation piece with friends. Say hello to neighbours as you walk around the block. Meet new friends at the dog park.

 

Getting a new puppy can change your life

And, this is the way many people feel as they enter into the world of social media, elation as to the potential Social Media holds for you, and your business. Excited to get involved, eager to buy into their ‘new puppy’ experience.

Social Media generally does all the things mentioned above, and more.

In fact, ‘social never sleeps’. It’s always there. Always on. There is a constant conversation going on around you. Interact/engage, and it can be your best friend.

Through Monitoring your Social Media, you can gain insight into the conversation surrounding your brand, or lack thereof, perhaps even finding some issues that need to be resolved.

It is an opportunity to expand your horizons, find new things, get more information on issues you are interested in, meet new people, while building existing relationships.

 

Puppies are the greatest

But, here’s the thing, … (stay tuned for Puppies are the new Social Media Pt.2)

 

Woof woof, paw paw 

Say hi on Twitter, Facebook, LinkedIn, or email us.

 

(Related post : Puppies are the new Social Media Pt.2)

 

Woof you later!

… and, yes, here is a video of Romeo and Juliet …

Romeo and Juliet (The Puppies)

I read an article recently that made the blanket statement, ‘if you only have X # of followers, that you aren’t doing social media right'; that you only know what you are doing, if you have thousands of followers. But, I personally think that statement may be missing the point, certainly in some cases, on a few levels.

Missing the point?

First, as we showed you in another post, WHAT can you do with Social Media, there are many things you can do with social media in general: Monitor, Communicate, Connect, Collaborate. Now, I know some who have under 100 followers on Twitter, for example, but get tons out of social media. How? They simply aren’t using social media for connecting, they are using it for monitoring only. Point is, Social Media can be used in different ways, and calling someone out for only having a certain number of followers might miss the point of the their social media context.

New School

To take it out of this industry for a second; say you’re a high school football team, and all the kids use social media, and team information is disseminated using social media. It helps build team culture, it helps to keep the kids focused leading up to game time, it helps the kids stay focused when there isn’t a game for two weeks, talking about things they can do to practice their skills. They really get a lot out of it. But, the team only has 100 friends/followers/group members, including parents. Are they not doing social media right? Of course they are. They are creating value, and getting value, out of their interactions.

Context

From another post, “how you and your company will use social media, what you will do with it, depends on what your goals are.” And, in turn, who your audience is. Some audiences are smaller, and some are potentially larger, requiring you to cast a wider net. Focus on your goals and audience; defining what you are trying to do with social media, who you are trying to reach out to. Let that dictate the extent of your need for followers.

I am not arguing that having lots of followers isn’t a nice touch for many of our marketing needs, obviously it is. But, social media is more than just a game of compiling followers, and depends on your social media context.

Again, from another post, “There are many unique examples of internal and external uses of social media.’

Interactions over followers

Most importantly, “stress interactions over followers”(@jeffbooth, 90,000+ followers). If you can only really have 150 social relationships in your life, as suggested by Dunbar’s number , does it really matter if you have 70,000 followers? With all that potential noise, where’s the value in your social media? The value of social media is not in the noise, but in the interactions it helps to foster, create, and build.

Denouement

People, especially in this industry, really get tied into the numbers. They think that’s the game, and they want to win. Some people have 12,000 followers and don’t get that much out of social media(really, a friend of mine has 12,000 followers, but calls it all ‘fluff’). And, some have less than 100, but get tons out of it.

Remember 2 things

1) Who is your audience? What are your goals with your social media? What is your social media context?

2) Even if your goal is communicating, stress interactions over followers.

Bye for now

Still need help defining your social media goals, objectives, or even your audience? Still don’t understand how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on FacebookLinkedIn, leave a comment below, or even email us.

 

Talk soon …

In a recent IR Magazine article, David Jackson, founder of Seeking Alpha explains, “Most large companies are ambivalent about social networks and web 2.0 … they’ve been slow to embrace social media for IR due to the risks of engaging in a framework that they cannot control”. Why should IR participate when we have established methods of communication that work just fine?

Look Who’s Talking

… In a sense, the issue is quite simple actually. As @georgemoen, CEO of Blenz Coffee, explains, “Your customers are having a conversation without you”(Social CEOs Panel, Social Media Week Vancouver 2011, #smwvan). Replace ‘customers’ with ‘Investors’, and you get the picture.

So What?

In the IR Magazine article, Jackson goes on to say that while, on the one hand, companies show some ambivalence; on the other hand, “It’s hard for a company to reach THIS AUDIENCE in any other way”.

And, that’s the point. The way in which many people receive the majority of their information has fundamentally changed. And, the numbers are astonishing:

Twitter? 140 million average tweets per day, 460,000 users signing up per day, 280% increase over last year (twitter.com).

800 million Facebook users, more than 2 billion posts are liked and commented on per day (facebook.com).

‘85% of financial services professionals under 50 are utilizing social media'(Ledermark, 2010).

‘100% of OF 48 financial firms surveyed thought social media is here to stay, and 84% thought it would have a lasting impact on financial services'(The Asset Manager’s Guide to Social Media, 2010).

Where are my followers?

You are starting to feel all warm and fuzzy about social media, but what if you ‘embrace social media’, and find that conversation doesn’t really exist about your ‘brand’? … Considering the numbers above, that should probably concern you even more, not drive you away from trying.

And, if IR is just starting to embrace social media, and even if you feel the ROI is unproven, is it better to be prepared or unprepared for the future/present? … because social media is here to stay.

I ‘Like’ you

If one of the primary goals of Investor Relations is to build relationships with our key stakeholders, then Social Media meets and exceeds that need.

In a sense, “We don’t have a choice on whether we do social media, the question is how well we do it”(Erik Qualman, Socialnomics)

Keep in mind, it is not just about communicating your story. There are many things you can do with social media … and we will get into those in later posts.

We really ‘Like’ you

Until then, let us know what you think. Find, Follow, Like us, and comment here:

twitter.com/SteelRoseComm

facebook.com/SteelRoseComm  …  talk soon  : )