Posts Tagged ‘Canada Mining’

Puppies are the new Social Media (Pt.2)

January 6th, 2012 by Chris Rudden

Puppies are the greatest


But, here’s the thing, … Puppies need to be taken care of.

And, as with your social media program, the time you invest at the start will make all the difference in years to come. So do it well; and if you need help, get it, you will be glad you did.

Learning to have pets

Puppies are a responsibility.

You need to feed them. You need to walk them. You need to love them. Pet them.

You need to give them a place to live. A space to play too, and let loose.

Dogs used to sleep in ‘doghouses’. Now they sleep at the end of your bed. ie. they are more a part of our lives than ever before. An extension of who we are. Our family.

People buy their dogs all sorts of toys, bones, booties, bells, and whistle; but your relationship really depends on the quality of the interaction with the dog.

Puppies/dogs are not free.

 

Learning to start a Social Media Program

Social Media is responsibility.

The tools are ‘free’, but the time commitment is not. What you do with it, and how well you do it, is up to you.

You don’t want to let your puppy down. If you are going to commit to doing social media, you might as well commit to doing it well.

Building your social media presence requires you to be a homemaker. Building your ‘castle’, whatever the size; but one that is inviting, full of love, acceptance, for you, and your loved ones.

Bells and whistles are neat and all, but your content creation is what you’re building.  ‘Content is king’. Concentrate on interactions.

It can be overwhelming. Sometimes it is best to start with one puppy, and see what you can handle. Perhaps start by simply Monitoring social media, see what it is all about, and figure out where you fit in.

To reap the benefits of Social Media, you have to get involved. Pups thrive on a firm schedule – try to be consistent with your social media. You need to build your presence, you need to feed your followers with content, you need to utilize your network.

 

Puppies are the new Social Media (Tweet Me)

Social Media and Puppy Similarities  

  • Easy to fall in love with
  • They are social, participate in your life
  • Can alert you to potential threats
  • Require a serious commitment
  • Can be a distraction, and even annoying at times
  • Require your attention, suffer without it
  • Can make a real mess if left alone, and potentially cause serious damage
  • Thrive on a firm schedule
  • Benefits increase the more time you spend with them

Woof woof, paw paw

Perhaps you find social media overwhelming. Perhaps you can’t commit to doing it right by yourself. If you need some help, let us know, we are here to help.

Or, if you just want to tell us of your own puppy to social media comparisons, that’s cool too. We would love to hear them.

Say hi on TwitterFacebook, or LinkedIn, or email us.

Woof you later!

 

(Related post : Puppies are the new Social Media Pt.1)

Puppies are the new Social Media (Pt.1)

January 4th, 2012 by Chris Rudden

 

Romeo and Juliet can teach us a lot about Social Media 

(Tweet Me)

But, before you test my Shakespeare knowledge, I am talking about Jon’s new puppies, Romeo and Juliet  =========>

 

Romeo, Juliet, and Social Media 

(intro by Jon Bey)

I have often heard that the answer to your question is usually right in front of your face. The secret of course is figuring out what that question is. Well as things happen sometimes, my question appeared at the end of business meeting in mid-December.  I was asked if I wanted the perfect Christmas gift for my children – a puppy.

The answer was yes, we had actually been looking for a puppy, and the timing was right. The real shock was when I realised we were going home with two puppies, not one. My daughter instantly named the black, girl puppy Juliet, and the golden boy soon after inherited the name Romeo, which seemed to fit perfectly.

Once the puppies were home, and we started preparing the home, and ourselves, for the upcoming adventure; I soon recognised the similarities between the lessons we were going to teach our children about puppies, and the lessons we teach our clients about Social Media.

 

Puppies are the new Social Media 

(Tweet Me)

Puppies are new, exciting, fun.

Puppies are somewhat unknown. What makes them tick? What will they do next?

They are soft, warm, and fuzzy. Always playful. Always up for cuddles. Puppies are quite simply one of the easiest things to fall in love with.

Puppies lick and/or paw you when they want something. Sometimes they just bark; possibly warning you of some impending danger, someone lurking outside; or maybe they are just wondering where you are.

Puppies are ‘Man’s Best Friend’. They are always there for you, always ready to say hello, always ready for a walk, ready for some pats, ready to give back love.

Puppies are considered by many to be ‘more social than other pets’. They participate in your life. A source of wonder. A conversation piece with friends. Say hello to neighbours as you walk around the block. Meet new friends at the dog park.

 

Getting a new puppy can change your life

And, this is the way many people feel as they enter into the world of social media, elation as to the potential Social Media holds for you, and your business. Excited to get involved, eager to buy into their ‘new puppy’ experience.

Social Media generally does all the things mentioned above, and more.

In fact, ‘social never sleeps’. It’s always there. Always on. There is a constant conversation going on around you. Interact/engage, and it can be your best friend.

Through Monitoring your Social Media, you can gain insight into the conversation surrounding your brand, or lack thereof, perhaps even finding some issues that need to be resolved.

It is an opportunity to expand your horizons, find new things, get more information on issues you are interested in, meet new people, while building existing relationships.

 

Puppies are the greatest

But, here’s the thing, … (stay tuned for Puppies are the new Social Media Pt.2)

 

Woof woof, paw paw 

Say hi on Twitter, Facebook, LinkedIn, or email us.

 

(Related post : Puppies are the new Social Media Pt.2)

 

Woof you later!

… and, yes, here is a video of Romeo and Juliet …

Romeo and Juliet (The Puppies)

I read an article recently that made the blanket statement, ‘if you only have X # of followers, that you aren’t doing social media right'; that you only know what you are doing, if you have thousands of followers. But, I personally think that statement may be missing the point, certainly in some cases, on a few levels.

Missing the point?

First, as we showed you in another post, WHAT can you do with Social Media, there are many things you can do with social media in general: Monitor, Communicate, Connect, Collaborate. Now, I know some who have under 100 followers on Twitter, for example, but get tons out of social media. How? They simply aren’t using social media for connecting, they are using it for monitoring only. Point is, Social Media can be used in different ways, and calling someone out for only having a certain number of followers might miss the point of the their social media context.

New School

To take it out of this industry for a second; say you’re a high school football team, and all the kids use social media, and team information is disseminated using social media. It helps build team culture, it helps to keep the kids focused leading up to game time, it helps the kids stay focused when there isn’t a game for two weeks, talking about things they can do to practice their skills. They really get a lot out of it. But, the team only has 100 friends/followers/group members, including parents. Are they not doing social media right? Of course they are. They are creating value, and getting value, out of their interactions.

Context

From another post, “how you and your company will use social media, what you will do with it, depends on what your goals are.” And, in turn, who your audience is. Some audiences are smaller, and some are potentially larger, requiring you to cast a wider net. Focus on your goals and audience; defining what you are trying to do with social media, who you are trying to reach out to. Let that dictate the extent of your need for followers.

I am not arguing that having lots of followers isn’t a nice touch for many of our marketing needs, obviously it is. But, social media is more than just a game of compiling followers, and depends on your social media context.

Again, from another post, “There are many unique examples of internal and external uses of social media.’

Interactions over followers

Most importantly, “stress interactions over followers”(@jeffbooth, 90,000+ followers). If you can only really have 150 social relationships in your life, as suggested by Dunbar’s number , does it really matter if you have 70,000 followers? With all that potential noise, where’s the value in your social media? The value of social media is not in the noise, but in the interactions it helps to foster, create, and build.

Denouement

People, especially in this industry, really get tied into the numbers. They think that’s the game, and they want to win. Some people have 12,000 followers and don’t get that much out of social media(really, a friend of mine has 12,000 followers, but calls it all ‘fluff’). And, some have less than 100, but get tons out of it.

Remember 2 things

1) Who is your audience? What are your goals with your social media? What is your social media context?

2) Even if your goal is communicating, stress interactions over followers.

Bye for now

Still need help defining your social media goals, objectives, or even your audience? Still don’t understand how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on FacebookLinkedIn, leave a comment below, or even email us.

 

Talk soon …

What can an IRO learn from the BC Lions?

December 1st, 2011 by Jon Bey

This past weekend in Vancouver, the BC Lions completed a remarkable season by winning the Grey Cup at home, almost effortlessly. The fascinating part of the story – the team had one of its worst starts in franchise history. I can’t remember a team in my lifetime, in any sport, starting that poorly, and winning the championship. So what happened this year in the Lion’s Den? And what lessons can an IRO learn from our Lions?

Good Companies – Bad Results

Let’s be realistic – bad things happen to good companies. It happens every day. Many decent companies collapse when things go bad. And, many also manage to survive the first collapse, only then to stagnate soon thereafter. Then there are a select few that manage to right the ship, and strike gold. The Lions did it, what was their formula for success?

Build the Management Team

Every business needs to assemble a strong leadership team. In the corporate world, we hire the Board of Directors, and the Senior Management team. The BC Lions hired Wally Buono as the GM, and his Coaching Staff to run their company.

Corporate Strategy

Once the leadership was in place, the next task was to devise a Corporate Strategy. The Lions needed a roadmap to lead them to the Grey Cup. What would they stand for? How would they accomplish their goals? This is an exciting time in the life of a company, and hopefully an IRO will be a part of this early development in the company’s life.

Gather the Assets

With the leadership and strategy in place, it is now time to gather the assets. For a  Mining Company, this would be the projects. For the Lions – their players. The mining execs would have a game plan to gather the assets, identify exactly what they were looking for, and then sign contracts to secure those assets. Sound familiar? As the years progress, the Mining Company acquires new projects, and releases old assets that may not have worked out as planned. Each season Wally, and his coaches, identified the team strengths and weaknesses, cut loose their weak players, and targeted new assets that would strengthen their team.

Future Looks Bright

As the Lions’ season approached, the company looked great. They had a strong leadership team, an excellent game plan, valuable assets, and excited, invested stakeholders. Their Investor Relations and Communications team were primed for success, as well, especially as they were hosting the Grey Cup in their state-of-the-art $750 Million renovated stadium – a marketing dream season! There would be enough worthy news to keep the stakeholders engaged the entire season.

The Season Begins

Then the games started and disaster struck. After a dismal 0-5 start, local media declared the Lions “A disaster, and by far the worst team in the league”. Stakeholders were calling for management’s termination, and for the assets to be divested. Blow up the team and start over. Sound familiar?

Fast Forward

Fast forward to the end-of-season press conference. The team management were asked what was going through their minds when they were 0-5? Were they scared of losing their jobs? Did they doubt their leadership? Did they question their players’ abilities? Did they change their game plan?

What Did Management Do?

Sometimes companies have the right team assembled, they comprise a great strategy, assemble a fantastic asset, but when they implement the plan things go horribly wrong at the start. That was the case with this year’s team. Was it time to panic? No. Was it time to blow up the team and management? No. It was time to assess the situation, stick to the game plan, and make minor adjustments. When things go wrong, leadership needs to assess what is wrong, and fix it before it is too late. Wally and his team did a great job of communicating with their stakeholders. They were honest, transparent, and available. They didn’t sugar coat the situation, they laid out the facts and repeated their messaging. “We are a good team, we have the right people and we are going to get better.”

Role of the IRO

The IRO has a crucial role to play with the Senior Management team in these situations. The IRO has to be the eyes and ears of the company, listening to what the Stakeholders are whispering , or perhaps screaming. Today’s IRO has to be Social Media savvy, plugged in to the areas where the information is flowing fast and furious. Ask the hard questions. Know where to find the answers.

Communicating and Engaging

In turn, the IRO has to get the message to the Street.  And, simply sending out a press release won’t cut it anymore. And yet, joining a few social networks after a crisis strikes is too late. If the IRO is not already plugged in, and engaged, through social media by this stage in the process, it’s too late. The IRO has a vast array of communication tools at his/her disposal today; and the good IRO’s know how – and when –  to use these tools to communicate effectively in every situation.

Stick to Your Vision

Wally and his coaches persevered through a difficult stretch this season. They were bent, but they didn’t break. They made minor adjustments to their plan, but kept the focus on the big picture, and worked at improving their team one step at a time. Wally may never coach again. His final season may be his most memorable, and that’s saying a lot for arguably the best coach in the history of the CFL. I will remember the stand he took for his players, and coaching staff, after their brutal start. “We have a great team, and we are going to turn this around. We have to be more accountable for our effort and mistakes, and that starts with me.”

What Are Your Thoughts?

What other things could an IRO have been doing? What other lessons are there here? Please send us your comments we would love to hear from you: comment below, Twitter, Facebook, LinkedIn.

Connect With Us

At Steel Rose Communications, we help public companies focus their Corporate Strategy, and devise an IR game plan. Could your team use some coaching assistance? Contact us, we would love to help.

 

In another post, we discussed the WHY of Social Media, mainly citing that ‘your customers are having a conversation without you’, and therefore, you should be joining in on that conversation, somehow. And, there’s more than one way to utilize all that is Social Media.

WHAT am I doing here?

You can generally break your social media activities into 4 main categories:

Monitoring :

What is being said about your brand? What are your competitors doing? What content are they creating? Who do they follow? Are they any good at ‘this social media thing’? Can you see ways to differentiate yourself from them? Keep up on the latest research or trends, find opportunities, get inspiration for your own blogging/writing.

Communication/Storytelling :

Establish your profile, raise awareness of your brand, engage followers, perhaps reach out to other content creators. Build interest in your content.

Connecting : 

Build relationships with industry peers, potential investors, influencers and the public. Find researchers and experts in your field. Connect to executives. Build trust with and among industry peers. Help media, and collaborators find you.

Collaborate :

Work and collaborate more effectively. Create/join groups, choose tools and tags that relate to your industry, support your professional development.

 

Approach

Maybe you utilize one, or maybe you utilize all of the above categories. Perhaps you use Twitter for Monitoring, Facebook for Connecting, and/or a blog for Communicating. Why didn’t he mention StockTwits? … Generally, how you approach social media, what tools you should use, depends on your goals, assets, and audience. There are many unique examples of internal and external uses of social media.

 

How are other companies using social media?

a) Internal social media use example: Deloitte using Yammer.com, The Enterprise Social Network

“Steve Jobs once said, ‘innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.’ Deloitte is a massive global organization with hundreds of offices, but now, we all have one, common ‘hallway’ called Yammer, and it is always 10:30PM.”

— US & Global Managing Director of Technology Innovation, Deloitte LLP

 

b) External social media use example: How Provident Security uses their blog

“Use social media for Customer service”. “We don’t sell online”. “Acts as an internal reference for out team”.

– Mike Jagger, Provident Security

 

What’s with the tangent?

Now, we are a Investor Relations and Corporate Communications firm, yet neither one of the above examples has anything directly to do with ‘selling’ anything, marketing, lead generation, ROI, etc. The point is, social media is much more multi-faceted than just straight marketing. The above examples are meant to get you to take a creative look at how social media can help your objectives, and how your company can potentially further integrate social media.

Again, how you and your company will use social media, what you will do with it, depends on what your goals are.

 

WHAT is stopping you?

So, with all the potential of Social Media, what is the one thing stopping CEOs from jumping on board? … more on this very soon.

 

How do make use of social media?

Do you have any unique examples of you or your company make use of social media?

Tell us about them in the comments section below, Twitter, and/or Facebook.

 

Social Media SOS?

Still need help defining your social media goals and objectives? Still don’t get how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on Facebook, LinkedIn, leave a comment below, or even email us.

 

Talk soon …