Posts Tagged ‘Canadian Investor Relations Institute’

Puppies are the new Social Media (Pt.1)

January 4th, 2012 by Chris Rudden


Romeo and Juliet can teach us a lot about Social Media 

(Tweet Me)

But, before you test my Shakespeare knowledge, I am talking about Jon’s new puppies, Romeo and Juliet  =========>


Romeo, Juliet, and Social Media 

(intro by Jon Bey)

I have often heard that the answer to your question is usually right in front of your face. The secret of course is figuring out what that question is. Well as things happen sometimes, my question appeared at the end of business meeting in mid-December.  I was asked if I wanted the perfect Christmas gift for my children – a puppy.

The answer was yes, we had actually been looking for a puppy, and the timing was right. The real shock was when I realised we were going home with two puppies, not one. My daughter instantly named the black, girl puppy Juliet, and the golden boy soon after inherited the name Romeo, which seemed to fit perfectly.

Once the puppies were home, and we started preparing the home, and ourselves, for the upcoming adventure; I soon recognised the similarities between the lessons we were going to teach our children about puppies, and the lessons we teach our clients about Social Media.


Puppies are the new Social Media 

(Tweet Me)

Puppies are new, exciting, fun.

Puppies are somewhat unknown. What makes them tick? What will they do next?

They are soft, warm, and fuzzy. Always playful. Always up for cuddles. Puppies are quite simply one of the easiest things to fall in love with.

Puppies lick and/or paw you when they want something. Sometimes they just bark; possibly warning you of some impending danger, someone lurking outside; or maybe they are just wondering where you are.

Puppies are ‘Man’s Best Friend’. They are always there for you, always ready to say hello, always ready for a walk, ready for some pats, ready to give back love.

Puppies are considered by many to be ‘more social than other pets’. They participate in your life. A source of wonder. A conversation piece with friends. Say hello to neighbours as you walk around the block. Meet new friends at the dog park.


Getting a new puppy can change your life

And, this is the way many people feel as they enter into the world of social media, elation as to the potential Social Media holds for you, and your business. Excited to get involved, eager to buy into their ‘new puppy’ experience.

Social Media generally does all the things mentioned above, and more.

In fact, ‘social never sleeps’. It’s always there. Always on. There is a constant conversation going on around you. Interact/engage, and it can be your best friend.

Through Monitoring your Social Media, you can gain insight into the conversation surrounding your brand, or lack thereof, perhaps even finding some issues that need to be resolved.

It is an opportunity to expand your horizons, find new things, get more information on issues you are interested in, meet new people, while building existing relationships.


Puppies are the greatest

But, here’s the thing, … (stay tuned for Puppies are the new Social Media Pt.2)


Woof woof, paw paw 

Say hi on Twitter, Facebook, LinkedIn, or email us.


(Related post : Puppies are the new Social Media Pt.2)


Woof you later!

… and, yes, here is a video of Romeo and Juliet …

Romeo and Juliet (The Puppies)


In another post, we discussed the WHY of Social Media, mainly citing that ‘your customers are having a conversation without you’, and therefore, you should be joining in on that conversation, somehow. And, there’s more than one way to utilize all that is Social Media.

WHAT am I doing here?

You can generally break your social media activities into 4 main categories:

Monitoring :

What is being said about your brand? What are your competitors doing? What content are they creating? Who do they follow? Are they any good at ‘this social media thing’? Can you see ways to differentiate yourself from them? Keep up on the latest research or trends, find opportunities, get inspiration for your own blogging/writing.

Communication/Storytelling :

Establish your profile, raise awareness of your brand, engage followers, perhaps reach out to other content creators. Build interest in your content.

Connecting : 

Build relationships with industry peers, potential investors, influencers and the public. Find researchers and experts in your field. Connect to executives. Build trust with and among industry peers. Help media, and collaborators find you.

Collaborate :

Work and collaborate more effectively. Create/join groups, choose tools and tags that relate to your industry, support your professional development.



Maybe you utilize one, or maybe you utilize all of the above categories. Perhaps you use Twitter for Monitoring, Facebook for Connecting, and/or a blog for Communicating. Why didn’t he mention StockTwits? … Generally, how you approach social media, what tools you should use, depends on your goals, assets, and audience. There are many unique examples of internal and external uses of social media.


How are other companies using social media?

a) Internal social media use example: Deloitte using, The Enterprise Social Network

“Steve Jobs once said, ‘innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.’ Deloitte is a massive global organization with hundreds of offices, but now, we all have one, common ‘hallway’ called Yammer, and it is always 10:30PM.”

— US & Global Managing Director of Technology Innovation, Deloitte LLP


b) External social media use example: How Provident Security uses their blog

“Use social media for Customer service”. “We don’t sell online”. “Acts as an internal reference for out team”.

– Mike Jagger, Provident Security


What’s with the tangent?

Now, we are a Investor Relations and Corporate Communications firm, yet neither one of the above examples has anything directly to do with ‘selling’ anything, marketing, lead generation, ROI, etc. The point is, social media is much more multi-faceted than just straight marketing. The above examples are meant to get you to take a creative look at how social media can help your objectives, and how your company can potentially further integrate social media.

Again, how you and your company will use social media, what you will do with it, depends on what your goals are.


WHAT is stopping you?

So, with all the potential of Social Media, what is the one thing stopping CEOs from jumping on board? … more on this very soon.


How do make use of social media?

Do you have any unique examples of you or your company make use of social media?

Tell us about them in the comments section below, Twitter, and/or Facebook.


Social Media SOS?

Still need help defining your social media goals and objectives? Still don’t get how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on Facebook, LinkedIn, leave a comment below, or even email us.


Talk soon …


Why I joined CIRI, and why You should too

November 17th, 2011 by Jon Bey

This morning I received my renewal notice for my CIRI membership. As I read the letter, the thought crossed my mind, “Where would I be in this industry if it weren’t for CIRI?” The reality is, not as well rooted in this profession, as I am now.

What is CIRI?

Let’s back up a step, for those that may not know what CIRI is, CIRI is the Canadian Investor Relations Institute, which is the authority on Investor Relations in Canada. It is a professional association of executives responsible for the communication between public corporations, investors and the financial community.  CIRI is Canada’s only organization dedicated to advancing the profession and credibility of investor relations and the competency of its members.


Initially, like many of my peers, I transferred into the Investor Relations profession from a previous profession. As such, I was looking to further educate myself to thrive , and stand out, in this profession.  When I searched for information, I was directed to the BC chapter of CIRI. After a few minutes on their website, it was obvious I was on the right track. I contacted Darren Seed, one of the Board members of the CIRI BC chapter, and he agreed to join me for a coffee, and answer a few of my initial questions.


Darren was great; he explained what CIRI was all about, and he listened to my questions, and assessed my strengths and weaknesses. I am sure he will tell you there were a lot more, ahem, weaknesses, with his usual smile and chuckle. Thankfully, he suggested I join CIRI, and start reading the available materials, attend the programming sessions, request a mentor, and register for the National conference, which was only a few weeks away. This seemed daunting, time consuming, and probably expensive. But the reality was, I knew CIRI would provide me with invaluable experience. Looking back now, I can honestly say, that conference probably transformed my IR career.

Luckily for me, the National conference was in Whistler that year. It was exceptional. The educational sessions were incredible; and networking with the best-in-class IR professionals was amazing. I came away from the conference motivated, with the knowledge that the tools to increase success in IR could be attained through my membership, and participation, in CIRI.  I may also have returned home a bit sleep deprived, and missing a few golf balls,  … but with a few new dance moves.


John Wheeler, Vice President Investor Relations of TELUS, once remarked, “Membership in CIRI is a good investment to ensure you are an effective IR professional by continuously learning and developing your expertise. This is driven by accessing CIRI information, resources and participating in CIRI seminars and conferences. These provide valuable networking opportunities to widen your circle of contacts and give you real-time access to the best practice experts.”

I recommend CIRI to anyone choosing Investor Relations as a profession; and I strongly believe the more you involve yourself in something, the more you will benefit. Today I continue to play a role with CIRI BC as a board member, and programming co-chair. Our members speak very highly of our association, and remain supporters throughout their IR careers.

Why you should join CIRI:

Educate. Certify. Connect. As they say, “membership has its privileges

CIRI’s Goals:

  • Professional development
  • Professional Certification (CPIR)
  • Voice in Public policy
  • Recognition
  • Membership

CIRI provides quality education al programs, networking opportunities, a wealth information and research, as well as professional certification. CIRI supports members by helping them stay on top of their profession, and abreast of IR best practices through educational events, networking opportunities, and timely, relevant publications.

If you have any questions about CIRI please check out the CIRI website at: , or if you are already convinced, Become a Member.

Otherwise, please feel free to contact me, Jon Bey, directly. I am happy to join you for a hot, or cold, drink, and share a few of my insights and experiences.

Please share your comments and questions below.