Congratulations, you have made it to the PDAC International Convention. For those unaware of this event, it is the mining industry’s version of March Madness. 30,000 attendees walking the investor exchange aisles in search of the rare gems, the exploration companies with the next “big discovery”.
Now that you are here, I hope you ready. It is your time to shine. You will be the face of the company, fielding a myriad of questions so you’d better be prepared.
So what should you do to prepare?
Create a Frequently Asked Questions list
Following our recent article on preparing for an Investor conference , I met with Nancy Goertzen, an IR consultant in Vancouver currently completing the CIRI/IVEY professional certification in Investor Relations. Nancy admitted she always prepares a frequently asked question list prior to working the booth at investor conferences. Here are the top 10 questions she is often asked.
1. Why should I buy shares in your company?
2. Are you going to be doing a financing soon?
3. Why isn’t your CEO here? Doesn’t He/She care about the company?
4. How many shares do you have? How many options do you have?
5. Is there going to be a rollback (of the stock)?
6. Are you going to be having a property tour of the mine site? Can I come?
7. I’ve heard that gold (insert commodity of your choice here) is going down, what do you think?
8. Management should do a better job of keeping the share price up. Do you have any management here so I can talk to them?
9. Someone in your company told me to buy shares at 2 dollars and now you’re down to 1 buck. Who can I talk to about that?
10. Will you meet me for drinks tonight?
Technical Questions over your head
Besides the generic questions, you may also be asked very specific geological questions at shows. If your knowledge level is high, fantastic – answer those questions. If the questions sound like a different language and are over your head, don’t try to answer them. Instead, explain that you are not a geologist but you would be happy to have your company geologist follow up.
Know your Team
You will also be asked about your management team, so you must know who all of your key people are. If you are new to the company, it is quite possible that you may not have met all of your company’s Sr. Management team or your Board of Directors. You still need to know who they are, where they are, and at least the information about their bios that can be found on the website. You should also figure out who your institutional investors and your significant shareholders are. Look them up and memorize their faces and something about them so that when they do present themselves at the booth or at some social function after booth hours, you will be able to receive them in a professional way.
Develop and grow your FAQ list
Your frequently asked questions list is a fluid document that is always changing. Record the questions you were asked at the show – especially the ones that caught you off guard – and add them to your list for the next show. During the show Tweet the questions you are asked the most, chances are your followers would like to know the answers as well. If this is your first time creating a list of FAQ’s, start by asking your peers and your management; they will have great insight and may be impressed with your preparedness.
Remember: “failing to prepare is preparing to fail”
What questions have we forgotten? How would you answer these questions? Drop us a note, and let us know. As always, we would love to hear from you and add you to our peer group, so please connect with us on Twitter, Facebook, and LinkedIn.
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Puppies are the greatest
But, here’s the thing, … Puppies need to be taken care of.
And, as with your social media program, the time you invest at the start will make all the difference in years to come. So do it well; and if you need help, get it, you will be glad you did.
Learning to have pets
Puppies are a responsibility.
You need to feed them. You need to walk them. You need to love them. Pet them.
You need to give them a place to live. A space to play too, and let loose.
Dogs used to sleep in ‘doghouses’. Now they sleep at the end of your bed. ie. they are more a part of our lives than ever before. An extension of who we are. Our family.
People buy their dogs all sorts of toys, bones, booties, bells, and whistle; but your relationship really depends on the quality of the interaction with the dog.
Puppies/dogs are not free.
Learning to start a Social Media Program
Social Media is responsibility.
The tools are ‘free’, but the time commitment is not. What you do with it, and how well you do it, is up to you.
You don’t want to let your puppy down. If you are going to commit to doing social media, you might as well commit to doing it well.
Building your social media presence requires you to be a homemaker. Building your ‘castle’, whatever the size; but one that is inviting, full of love, acceptance, for you, and your loved ones.
Bells and whistles are neat and all, but your content creation is what you’re building. ‘Content is king’. Concentrate on interactions.
It can be overwhelming. Sometimes it is best to start with one puppy, and see what you can handle. Perhaps start by simply Monitoring social media, see what it is all about, and figure out where you fit in.
To reap the benefits of Social Media, you have to get involved. Pups thrive on a firm schedule – try to be consistent with your social media. You need to build your presence, you need to feed your followers with content, you need to utilize your network.
Puppies are the new Social Media (Tweet Me)
Social Media and Puppy Similarities
- Easy to fall in love with
- They are social, participate in your life
- Can alert you to potential threats
- Require a serious commitment
- Can be a distraction, and even annoying at times
- Require your attention, suffer without it
- Can make a real mess if left alone, and potentially cause serious damage
- Thrive on a firm schedule
- Benefits increase the more time you spend with them
Woof woof, paw paw
Perhaps you find social media overwhelming. Perhaps you can’t commit to doing it right by yourself. If you need some help, let us know, we are here to help.
Or, if you just want to tell us of your own puppy to social media comparisons, that’s cool too. We would love to hear them.
Woof you later!
(Related post : Puppies are the new Social Media Pt.1)
- Posted in About SRC, Investor Relations, Social Media
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Romeo and Juliet can teach us a lot about Social Media
But, before you test my Shakespeare knowledge, I am talking about Jon’s new puppies, Romeo and Juliet =========>
Romeo, Juliet, and Social Media
(intro by Jon Bey)
I have often heard that the answer to your question is usually right in front of your face. The secret of course is figuring out what that question is. Well as things happen sometimes, my question appeared at the end of business meeting in mid-December. I was asked if I wanted the perfect Christmas gift for my children – a puppy.
The answer was yes, we had actually been looking for a puppy, and the timing was right. The real shock was when I realised we were going home with two puppies, not one. My daughter instantly named the black, girl puppy Juliet, and the golden boy soon after inherited the name Romeo, which seemed to fit perfectly.
Once the puppies were home, and we started preparing the home, and ourselves, for the upcoming adventure; I soon recognised the similarities between the lessons we were going to teach our children about puppies, and the lessons we teach our clients about Social Media.
Puppies are the new Social Media
Puppies are new, exciting, fun.
Puppies are somewhat unknown. What makes them tick? What will they do next?
They are soft, warm, and fuzzy. Always playful. Always up for cuddles. Puppies are quite simply one of the easiest things to fall in love with.
Puppies lick and/or paw you when they want something. Sometimes they just bark; possibly warning you of some impending danger, someone lurking outside; or maybe they are just wondering where you are.
Puppies are ‘Man’s Best Friend’. They are always there for you, always ready to say hello, always ready for a walk, ready for some pats, ready to give back love.
Puppies are considered by many to be ‘more social than other pets’. They participate in your life. A source of wonder. A conversation piece with friends. Say hello to neighbours as you walk around the block. Meet new friends at the dog park.
Getting a new puppy can change your life
And, this is the way many people feel as they enter into the world of social media, elation as to the potential Social Media holds for you, and your business. Excited to get involved, eager to buy into their ‘new puppy’ experience.
Social Media generally does all the things mentioned above, and more.
In fact, ‘social never sleeps’. It’s always there. Always on. There is a constant conversation going on around you. Interact/engage, and it can be your best friend.
Through Monitoring your Social Media, you can gain insight into the conversation surrounding your brand, or lack thereof, perhaps even finding some issues that need to be resolved.
It is an opportunity to expand your horizons, find new things, get more information on issues you are interested in, meet new people, while building existing relationships.
Puppies are the greatest
But, here’s the thing, … (stay tuned for Puppies are the new Social Media Pt.2)
Woof woof, paw paw
(Related post : Puppies are the new Social Media Pt.2)
Woof you later!
… and, yes, here is a video of Romeo and Juliet …
- Posted in About SRC, Investor Relations, Social Media
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This past weekend in Vancouver, the BC Lions completed a remarkable season by winning the Grey Cup at home, almost effortlessly. The fascinating part of the story – the team had one of its worst starts in franchise history. I can’t remember a team in my lifetime, in any sport, starting that poorly, and winning the championship. So what happened this year in the Lion’s Den? And what lessons can an IRO learn from our Lions?
Good Companies – Bad Results
Let’s be realistic – bad things happen to good companies. It happens every day. Many decent companies collapse when things go bad. And, many also manage to survive the first collapse, only then to stagnate soon thereafter. Then there are a select few that manage to right the ship, and strike gold. The Lions did it, what was their formula for success?
Build the Management Team
Every business needs to assemble a strong leadership team. In the corporate world, we hire the Board of Directors, and the Senior Management team. The BC Lions hired Wally Buono as the GM, and his Coaching Staff to run their company.
Once the leadership was in place, the next task was to devise a Corporate Strategy. The Lions needed a roadmap to lead them to the Grey Cup. What would they stand for? How would they accomplish their goals? This is an exciting time in the life of a company, and hopefully an IRO will be a part of this early development in the company’s life.
Gather the Assets
With the leadership and strategy in place, it is now time to gather the assets. For a Mining Company, this would be the projects. For the Lions – their players. The mining execs would have a game plan to gather the assets, identify exactly what they were looking for, and then sign contracts to secure those assets. Sound familiar? As the years progress, the Mining Company acquires new projects, and releases old assets that may not have worked out as planned. Each season Wally, and his coaches, identified the team strengths and weaknesses, cut loose their weak players, and targeted new assets that would strengthen their team.
Future Looks Bright
As the Lions’ season approached, the company looked great. They had a strong leadership team, an excellent game plan, valuable assets, and excited, invested stakeholders. Their Investor Relations and Communications team were primed for success, as well, especially as they were hosting the Grey Cup in their state-of-the-art $750 Million renovated stadium – a marketing dream season! There would be enough worthy news to keep the stakeholders engaged the entire season.
The Season Begins
Then the games started and disaster struck. After a dismal 0-5 start, local media declared the Lions “A disaster, and by far the worst team in the league”. Stakeholders were calling for management’s termination, and for the assets to be divested. Blow up the team and start over. Sound familiar?
Fast forward to the end-of-season press conference. The team management were asked what was going through their minds when they were 0-5? Were they scared of losing their jobs? Did they doubt their leadership? Did they question their players’ abilities? Did they change their game plan?
What Did Management Do?
Sometimes companies have the right team assembled, they comprise a great strategy, assemble a fantastic asset, but when they implement the plan things go horribly wrong at the start. That was the case with this year’s team. Was it time to panic? No. Was it time to blow up the team and management? No. It was time to assess the situation, stick to the game plan, and make minor adjustments. When things go wrong, leadership needs to assess what is wrong, and fix it before it is too late. Wally and his team did a great job of communicating with their stakeholders. They were honest, transparent, and available. They didn’t sugar coat the situation, they laid out the facts and repeated their messaging. “We are a good team, we have the right people and we are going to get better.”
Role of the IRO
The IRO has a crucial role to play with the Senior Management team in these situations. The IRO has to be the eyes and ears of the company, listening to what the Stakeholders are whispering , or perhaps screaming. Today’s IRO has to be Social Media savvy, plugged in to the areas where the information is flowing fast and furious. Ask the hard questions. Know where to find the answers.
Communicating and Engaging
In turn, the IRO has to get the message to the Street. And, simply sending out a press release won’t cut it anymore. And yet, joining a few social networks after a crisis strikes is too late. If the IRO is not already plugged in, and engaged, through social media by this stage in the process, it’s too late. The IRO has a vast array of communication tools at his/her disposal today; and the good IRO’s know how – and when – to use these tools to communicate effectively in every situation.
Stick to Your Vision
Wally and his coaches persevered through a difficult stretch this season. They were bent, but they didn’t break. They made minor adjustments to their plan, but kept the focus on the big picture, and worked at improving their team one step at a time. Wally may never coach again. His final season may be his most memorable, and that’s saying a lot for arguably the best coach in the history of the CFL. I will remember the stand he took for his players, and coaching staff, after their brutal start. “We have a great team, and we are going to turn this around. We have to be more accountable for our effort and mistakes, and that starts with me.”
What Are Your Thoughts?
Connect With Us
At Steel Rose Communications, we help public companies focus their Corporate Strategy, and devise an IR game plan. Could your team use some coaching assistance? Contact us, we would love to help.
- Posted in About SRC, Investor Relations, Social Media
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In another post, we discussed the WHY of Social Media, mainly citing that ‘your customers are having a conversation without you’, and therefore, you should be joining in on that conversation, somehow. And, there’s more than one way to utilize all that is Social Media.
WHAT am I doing here?
You can generally break your social media activities into 4 main categories:
What is being said about your brand? What are your competitors doing? What content are they creating? Who do they follow? Are they any good at ‘this social media thing’? Can you see ways to differentiate yourself from them? Keep up on the latest research or trends, find opportunities, get inspiration for your own blogging/writing.
Establish your profile, raise awareness of your brand, engage followers, perhaps reach out to other content creators. Build interest in your content.
Build relationships with industry peers, potential investors, influencers and the public. Find researchers and experts in your field. Connect to executives. Build trust with and among industry peers. Help media, and collaborators find you.
Work and collaborate more effectively. Create/join groups, choose tools and tags that relate to your industry, support your professional development.
Maybe you utilize one, or maybe you utilize all of the above categories. Perhaps you use Twitter for Monitoring, Facebook for Connecting, and/or a blog for Communicating. Why didn’t he mention StockTwits? … Generally, how you approach social media, what tools you should use, depends on your goals, assets, and audience. There are many unique examples of internal and external uses of social media.
How are other companies using social media?
a) Internal social media use example: Deloitte using Yammer.com, The Enterprise Social Network
“Steve Jobs once said, ‘innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.’ Deloitte is a massive global organization with hundreds of offices, but now, we all have one, common ‘hallway’ called Yammer, and it is always 10:30PM.”
— US & Global Managing Director of Technology Innovation, Deloitte LLP
b) External social media use example: How Provident Security uses their blog
“Use social media for Customer service”. “We don’t sell online”. “Acts as an internal reference for out team”.
– Mike Jagger, Provident Security
What’s with the tangent?
Now, we are a Investor Relations and Corporate Communications firm, yet neither one of the above examples has anything directly to do with ‘selling’ anything, marketing, lead generation, ROI, etc. The point is, social media is much more multi-faceted than just straight marketing. The above examples are meant to get you to take a creative look at how social media can help your objectives, and how your company can potentially further integrate social media.
Again, how you and your company will use social media, what you will do with it, depends on what your goals are.
WHAT is stopping you?
So, with all the potential of Social Media, what is the one thing stopping CEOs from jumping on board? … more on this very soon.
How do make use of social media?
Do you have any unique examples of you or your company make use of social media?
Social Media SOS?
Still need help defining your social media goals and objectives? Still don’t get how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on Facebook, LinkedIn, leave a comment below, or even email us.
Talk soon …
- Posted in About SRC, Investor Relations, Social Media, Uncategorized
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- Tags: #bcmining, #vanmining, @IRmag, @steelrosecomm, BC Mining, Canada Mining, Canadian Investor Relations Institute, CIRI, How to make use of Social Media, Investor Relations, Investor Relations Communications, Investor Relations Companies, Investor Relations Companies Vancouver, Investor Relations Vancouver, Jon Bey, social media, Social Media Communications, social media education, social media management, social media policy, social media program, social media strategy, social media training