Posts Tagged ‘social media program’

I read an article recently that made the blanket statement, ‘if you only have X # of followers, that you aren’t doing social media right'; that you only know what you are doing, if you have thousands of followers. But, I personally think that statement may be missing the point, certainly in some cases, on a few levels.

Missing the point?

First, as we showed you in another post, WHAT can you do with Social Media, there are many things you can do with social media in general: Monitor, Communicate, Connect, Collaborate. Now, I know some who have under 100 followers on Twitter, for example, but get tons out of social media. How? They simply aren’t using social media for connecting, they are using it for monitoring only. Point is, Social Media can be used in different ways, and calling someone out for only having a certain number of followers might miss the point of the their social media context.

New School

To take it out of this industry for a second; say you’re a high school football team, and all the kids use social media, and team information is disseminated using social media. It helps build team culture, it helps to keep the kids focused leading up to game time, it helps the kids stay focused when there isn’t a game for two weeks, talking about things they can do to practice their skills. They really get a lot out of it. But, the team only has 100 friends/followers/group members, including parents. Are they not doing social media right? Of course they are. They are creating value, and getting value, out of their interactions.

Context

From another post, “how you and your company will use social media, what you will do with it, depends on what your goals are.” And, in turn, who your audience is. Some audiences are smaller, and some are potentially larger, requiring you to cast a wider net. Focus on your goals and audience; defining what you are trying to do with social media, who you are trying to reach out to. Let that dictate the extent of your need for followers.

I am not arguing that having lots of followers isn’t a nice touch for many of our marketing needs, obviously it is. But, social media is more than just a game of compiling followers, and depends on your social media context.

Again, from another post, “There are many unique examples of internal and external uses of social media.’

Interactions over followers

Most importantly, “stress interactions over followers”(@jeffbooth, 90,000+ followers). If you can only really have 150 social relationships in your life, as suggested by Dunbar’s number , does it really matter if you have 70,000 followers? With all that potential noise, where’s the value in your social media? The value of social media is not in the noise, but in the interactions it helps to foster, create, and build.

Denouement

People, especially in this industry, really get tied into the numbers. They think that’s the game, and they want to win. Some people have 12,000 followers and don’t get that much out of social media(really, a friend of mine has 12,000 followers, but calls it all ‘fluff’). And, some have less than 100, but get tons out of it.

Remember 2 things

1) Who is your audience? What are your goals with your social media? What is your social media context?

2) Even if your goal is communicating, stress interactions over followers.

Bye for now

Still need help defining your social media goals, objectives, or even your audience? Still don’t understand how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on FacebookLinkedIn, leave a comment below, or even email us.

 

Talk soon …

 

In another post, we discussed the WHY of Social Media, mainly citing that ‘your customers are having a conversation without you’, and therefore, you should be joining in on that conversation, somehow. And, there’s more than one way to utilize all that is Social Media.

WHAT am I doing here?

You can generally break your social media activities into 4 main categories:

Monitoring :

What is being said about your brand? What are your competitors doing? What content are they creating? Who do they follow? Are they any good at ‘this social media thing’? Can you see ways to differentiate yourself from them? Keep up on the latest research or trends, find opportunities, get inspiration for your own blogging/writing.

Communication/Storytelling :

Establish your profile, raise awareness of your brand, engage followers, perhaps reach out to other content creators. Build interest in your content.

Connecting : 

Build relationships with industry peers, potential investors, influencers and the public. Find researchers and experts in your field. Connect to executives. Build trust with and among industry peers. Help media, and collaborators find you.

Collaborate :

Work and collaborate more effectively. Create/join groups, choose tools and tags that relate to your industry, support your professional development.

 

Approach

Maybe you utilize one, or maybe you utilize all of the above categories. Perhaps you use Twitter for Monitoring, Facebook for Connecting, and/or a blog for Communicating. Why didn’t he mention StockTwits? … Generally, how you approach social media, what tools you should use, depends on your goals, assets, and audience. There are many unique examples of internal and external uses of social media.

 

How are other companies using social media?

a) Internal social media use example: Deloitte using Yammer.com, The Enterprise Social Network

“Steve Jobs once said, ‘innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.’ Deloitte is a massive global organization with hundreds of offices, but now, we all have one, common ‘hallway’ called Yammer, and it is always 10:30PM.”

— US & Global Managing Director of Technology Innovation, Deloitte LLP

 

b) External social media use example: How Provident Security uses their blog

“Use social media for Customer service”. “We don’t sell online”. “Acts as an internal reference for out team”.

– Mike Jagger, Provident Security

 

What’s with the tangent?

Now, we are a Investor Relations and Corporate Communications firm, yet neither one of the above examples has anything directly to do with ‘selling’ anything, marketing, lead generation, ROI, etc. The point is, social media is much more multi-faceted than just straight marketing. The above examples are meant to get you to take a creative look at how social media can help your objectives, and how your company can potentially further integrate social media.

Again, how you and your company will use social media, what you will do with it, depends on what your goals are.

 

WHAT is stopping you?

So, with all the potential of Social Media, what is the one thing stopping CEOs from jumping on board? … more on this very soon.

 

How do make use of social media?

Do you have any unique examples of you or your company make use of social media?

Tell us about them in the comments section below, Twitter, and/or Facebook.

 

Social Media SOS?

Still need help defining your social media goals and objectives? Still don’t get how social media applies to you? Just don’t know where to start? We are here for you. Let us know your questions. Reach us at @steelrosecomm, find us on Facebook, LinkedIn, leave a comment below, or even email us.

 

Talk soon …